the brAIn - real AI intelligence for media & entertainment
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz).
"the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the latest key headlines in the world of AI, media and entertainment. The podcast is the companion to his newsletter "the brAIn" that reaches thousands of "movers and shakers" in the industry. You can find it at themediabrain.substack.com.
Peter is a renowned dealmaker, serial entrepreneur, business advisor, Harvard trained lawyer, writer, speaker, and overall creative force. He writes a weekly column about AI and the media industry in leading entertainment publication TheWrap. He has negotiated over $4 billion in deals, served as CEO and President of several pioneering media-tech companies that achieved successful exits, and as a senior dealmaker in major studios.
Peter has been a key driver and force for opening up entirely new markets, including on demand music streaming, online video platforms, and live social video streaming and chat. He is a believer that artists and creators sit at the center of the overall media, entertainment and tech universe. He also hosts the podcast series "The Story Behind the Song" on Consequence, where he interviews the most legendary artists of the past several decades about their most iconic songs. You can find that podcast at consequence.net/category/consequence-podcast-network/the-story-behind-the-song.
reach out to Peter at bizdev@creativemedia.biz.
the brAIn - real AI intelligence for media & entertainment
New York's New AI "Synthetic Performer" Disclosure Law - Exposed!
Last week, just in time for Cannes Lions 2025 — the most important advertising industry soiree of the year — New York’s legislature passed a groundbreaking new law that requires advertisers (and those who create those ads) to conspicuously disclose when an AI-generated “synthetic human” is used in ads.
SAG-AFTRA called New York’s new law “a historic move marking a new era of transparency in artificial intelligence use in advertising … the first law in the country, and possibly in the world, to mandate disclaimers when consumers are being sold to by artificial intelligence-generated humans, or ‘synthetic performers.’” Now, as SAG-AFTRA pointed out in its statement, “If you are being sold to by a machine you will know it.”
But there’s more to this new law as well. It represents both an acceptance of this new AI reality in which we all live — AND a nod to humanity’s primacy in the order of things.
In this week's episode, based on Peter Csathy's related article in his "the brAIn" newsletter, Csathy's synthetic co-hosts discuss it all -- laying out what this new law means, what it represents, and how major advertisers and their agencies are thinking about their work and craft in this time of accelerated AI development.
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